The business model is a framework to summarize economic, business, social, political, and consumer forms of value like value proposition, value network, value capture, value creation, and value delivery, which can be used for a broad range of functions. The model represents core aspects of a business, including objectives, offerings, strategies, marketing rationales, organizational structures, trading practices, operational processes, and policies. Organizations typically create a business model to ensure they can produce goods and services most efficiently and effectively, it's widely used as a company's guideline, to generate revenue because it can spell out how a company works and increase sales by specifying where to position the focus.
The term 'business model' is thus used for a broad range of informal and formal descriptions to represent core aspects of a business, including purpose, offerings, strategies, infrastructure, organizational structures, trading practices, and operational processes and policies. The fundamental sense is to generate revenue in the value chain by exploring different ranges of business decisions and identifying essential elements that drive profitable business in B2B, B2C, C2C, C2B, B2G, C2G, O2O, O2B or O2C environment.
PMC helps clients to create different business models from tactical strategies, marketing plans, new product development, or product management to customer relationship management by explaining the rationale behind the client's specific needs of using those business models and displaying crucial information required to be put into the models. Furthermore, PMC will propose strategies for improvements, and potential risks to be aware of, and set up metrics as key performance indicators in both quantitative and qualitative measurements.
Business modelling provides companies with different aspects of information flows to measure and monitor plans in decision-making. By constructing models to refine business processes in eliminate waste and any unnecessary procedures to achieve the best possible results. Clients can benefit from developing business models that are unique to the company's operations to advance competitive advantage, a unique business models typically mean competitors are unable to copy the model and receive its benefits.
PMC recommends clients develop new business models to map with new products and technologies such as alternative sales opportunities, and new value-added chains to differentiate from the competitors, especially in new markets. This is believed to be the best time to push sales growth to ensure efficiency and effectiveness in operation procedures before copy-cat arise.