A marketing plan is a comprehensive document or blueprint that outlines a company's advertising and marketing efforts for the coming year(s), it describes business activities involved in the current marketing position, a discussion of the target market, and a description of the marketing mix that business will use to achieve their marketing goals. It also contains data analysis, predictive analytics, business models, and strategies to achieve the marketing objectives. Identification of customer needs through market research and how the business can satisfy these needs through customer retention strategies while generating an acceptable return.
A marketing plan is a formal structured document that can be very flexible in reconstruction information that contains historical data, future predictions, and methods or strategies to achieve the business objectives with the identification of customer needs through market research and how the business can satisfy these needs while generating profitable returns, content includes market situation analysis, marketing mix strategies, action programs, budgets, sales forecasts, strategies, and projected financial statements. This can also be used to prepare detailed case studies when introducing a new product, revamping current marketing strategies for an existing product, or putting together a company marketing plan to be included in the company's corporate or business plan.
PMC's marketing plan formulates and delivers strategies about the organization as a whole or to strategic business units (SBU) which help clients in forward-looking activities that can determine future business strategies with special reference to its product development, market development, channel design, sales promotion, and profitability.
PMC specializes in writing a marketing plan that makes sense of your business environment. Our tailor-made marketing plan can help to enable clear decision-making and integrate short-term implementation and long-term planning. PMC will identify factors that will affect the client's business and evaluate what resources they must deal with to make all the marketing decisions they need. The most important is to give the client a blueprint of their business plan from 1 to 3 years ahead, not only a detailed analysis of macro and micro marketing aspects but also to prevent panic decisions that may occur during unpredictable crises.
Marketing plans help clients achieve business objectives and avoid future uncertainties by coordinating and communicating amongst different departments which helps to control the operation process and satisfy customer demands that can systematically affect the future of the business. Therefore, PMC's marketing plan provides a framework for a continuing review and monitoring of market enlargement rather than market maintenance. Results can be seen in performance appraisals, capitalize on strengths, minimize weaknesses and threats, and finally open up new opportunities that can be advocated to minimize the risk of failure and reduce the adverse consequences of unfavorable circumstances beyond the influence of management.