Social media marketing uses digital platforms and websites to promote a product or service. Most social media platforms have built-in data analytics tools, which enable companies to track the progress and engagement of advertising campaigns. Furthermore, it offers opportunities to reach larger audiences interactively. These platforms not only educate customers but also interact with customers. The most popular platforms are Facebook, Instagram, LinkedIn, Twitter, Weibo, YouTube, Pinterest...etc. Their software tools are handy for account holders to execute marketing and sales campaigns at flexible budgets and set geolocations.
When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media," rather than use marketer-prepared advertising copy. These interactions allow conversation rather than simply educating the customer. Facebook, Snapchat, Instagram, Twitter, Pinterest, Google Plus, and Tumblr, as well as alternate audio and media sites like SoundCloud and Mixcloud, allow users to interact and promote music online with little to no cost.
PMC will set up social media platforms that suit the client's business image, each platform will have its tailor-made cover page and icon. After that, social media strategies and promotion themes for clients will be proposed according to their business and marketing objectives. On a strategic level, PMC encourages clients to establish a desired social media image and set promotion scope with governance before executing content marketing. Subsequently, PMC can provide a "social media maintenance program" for clients to update all platforms with the latest marketing events or interesting topics to retain existing followers and attract new viewers.
PMC will apply the social media platform's built-in data analytics tools to track the progress, success, and engagement of marketing or advertising campaigns. Address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use), and the establishment of a firm's desired social media "culture" and "tone."
PMC helps clients execute social media plans to increase brand awareness, drive more inbound traffic, and improve search engine rankings with higher conversion rates. Also to enhance better customer satisfaction with responsive replies that can improve brand loyalty in a cost-effective way that can also gain marketplace insights through skilful leadership to reduce budget when conducting flexible content marketing plans aiming to speed up the promotion process.